A process in which subjects use a product or service under test conditions and report their experience.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
A low-fidelity representation of a user interface design.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.