The act of gathering qualitative data about a person's thoughts and feelings related to a product.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The width and height of a document, after having been cut down to size from a larger sheet.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.