The area of negative space around and between elements in a design.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A non-functional first draft of a design.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A sample of the target audience for which a product or service is intended.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.