The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The space that an item has around it.
A style of typeface that uses a width-to-height ratio of 1:1.
Text that is used to fill in a gap in a document.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A language used to create web pages, and it stands for Hypertext Markup Language.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A graphical representation of a scenario, usually created and presented in sequence.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.