x-height

The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.

More terms you might want to know

User Research

A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.

Hamburger Menu

A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.

JPEG Image

JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Tone

The feeling or mood created by a design.

Logotype

The typographic presentation of a company's name in a stylized form.

Triadic Colours

A triad is a group of three colours that are equally spaced on the colour wheel.

Copy

The written information that accompanies a design.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Sketching

A basic design tool that helps designers create and communicate ideas.

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