Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A pixel, or a picture element, is the smallest addressable element in a display device.
The meeting point where two lines cross.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.