The main text of an advertisement or editorial as opposed to headings and subheadings.
The meeting point where two lines cross.
A process in which subjects use a product or service under test conditions and report their experience.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
A low-fidelity representation of a user interface design.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.