The main text of an advertisement or editorial as opposed to headings and subheadings.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A type of font designed to imitate handwriting.
The typographic term for the dot above the letters 'i' and 'j'.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A system used to describe and identify typefaces by their basic visual characteristics.
A process in which subjects use a product or service under test conditions and report their experience.