The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
The part of a letter, usually a vertical line, that rise above the x-height.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.