The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "ΒΆ".
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
The adjustment of all characters in a line by moving them closer together or farther apart.
A portion of an image where the remainder is discarded.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
The width and height of a document, after having been cut down to size from a larger sheet.