Conversion Rate

The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.

More terms you might want to know

User Interface (UI)

A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.

Pilcrow

Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "ΒΆ".

Monospace

A style of typeface that uses a width-to-height ratio of 1:1.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

Emblem

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

User Journey Map

A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!