The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
A process in which subjects use a product or service under test conditions and report their experience.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
The written information that accompanies a design.
A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
A triad is a group of three colours that are equally spaced on the colour wheel.
The height of a font, measured in points or pixels.