A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A printing press that uses movable type and punches to make impressions on paper.
A style of typeface that uses a width-to-height ratio of 1:1.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.