The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
A basic design tool that helps designers create and communicate ideas.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The typographic presentation of a company's name in a stylized form.
A term that means the smallest amount of work that can be done to move a project forward.
The relative lightness or darkness of a hue.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.