The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
The typographic term for the dot above the letters 'i' and 'j'.
A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A term that means the smallest amount of work that can be done to move a project forward.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.