A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
The meeting point where two lines cross.
A set of symbols or "characters" including letters, numbers and various other symbols.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
The feeling or mood created by a design.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.