The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A portion of an image where the remainder is discarded.
The typographic presentation of a company's name in a stylized form.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.