The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
A textual or graphical component in a web page.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
A type of font that comes pre-installed in an operating system.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
The art of drawing original characters and symbols — especially for decorative purposes.
The way that a user navigates through a website, app, etc.