A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The height of a font, measured in points or pixels.
The typographic term for the dot above the letters 'i' and 'j'.
The surface quality of an element.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A brief snippet taken from the text of an article.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.