The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A sample of the target audience for which a product or service is intended.
A Tagged Image File Format is a file format for storing images losslessly.
A basic design tool that helps designers create and communicate ideas.
A textual or graphical component in a web page.
A triad is a group of three colours that are equally spaced on the colour wheel.
A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.