The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A non-functional first draft of a design.
A language used to create web pages, and it stands for Hypertext Markup Language.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The typographic presentation of a company's name in a stylized form.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities