The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
Text that is used to fill in a gap in a document.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
The height of a font, measured in points or pixels.
A low-fidelity representation of a user interface design.
A pixel, or a picture element, is the smallest addressable element in a display device.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.