Character

A letter, symbol, or another alphabet unit.

More terms you might want to know

Script Font

A type of font designed to imitate handwriting.

Thumbnail

A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.

Breadcrumb Navigation

Typically used on the internet or web pages to provide easily accessible navigation for users. Typically, the breadcrumb navigation appears along the top of a webpage or at other locations on a webpage so that users can know where they are on a site quickly and efficiently.

Greyscale / Grayscale

Black, white, and all the values of shades in between.

Triadic Colours

A triad is a group of three colours that are equally spaced on the colour wheel.

Customer Experience

The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

TIFF File

A Tagged Image File Format is a file format for storing images losslessly.

Onboarding Flow

The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

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