A letter, symbol, or another alphabet unit.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The relative lightness or darkness of a hue.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.