A letter, symbol, or another alphabet unit.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A language used to create web pages, and it stands for Hypertext Markup Language.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
The width and height of a document, after having been cut down to size from a larger sheet.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.