A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
In typography, a bowl is a curved shape used to control the area of white space.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The meeting point where two lines cross.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
A triad is a group of three colours that are equally spaced on the colour wheel.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
A language used to create web pages, and it stands for Hypertext Markup Language.