A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
The relative lightness or darkness of a hue.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
An Encapsulated PostScript file (.eps) is a vector graphics format. EPS files are typically used to exchange artwork between different design programs, such as Adobe Illustrator and other vector graphics applications, including CorelDRAW, Inkscape, SIAE Draw and others. EPS files can also be used to provide a file format for print.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
How well or poorly something can be read.