A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A letter, symbol, or another alphabet unit.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
A system used to describe and identify typefaces by their basic visual characteristics.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.