Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

More terms you might want to know

Character

A letter, symbol, or another alphabet unit.

Avatar

A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.

Rule of Thirds

A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.

Palette

A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.

Iterative Design

A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.

PDF File

An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.

Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!