A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
The width and height of a document, after having been cut down to size from a larger sheet.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
A set of symbols or "characters" including letters, numbers and various other symbols.
A Tagged Image File Format is a file format for storing images losslessly.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A portion of an image where the remainder is discarded.
The way that a user navigates through a website, app, etc.