Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

More terms you might want to know

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

Vector Graphics

Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Greyscale / Grayscale

Black, white, and all the values of shades in between.

Font Size

A measure of the height of a set of text on an element.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Full-stack Developer

A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.

Calligraphy

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

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