The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.