A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
The typographic presentation of a company's name in a stylized form.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
A basic design tool that helps designers create and communicate ideas.
The meeting point where two lines cross.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
The way that a user navigates through a website, app, etc.