A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A portion of an image where the remainder is discarded.
When you need to break a line of text and start on a new line in a text box.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A process in which subjects use a product or service under test conditions and report their experience.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.