A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The area of negative space around and between elements in a design.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A portion of an image where the remainder is discarded.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
The relative lightness or darkness of a hue.