A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
The surface quality of an element.
A sample of the target audience for which a product or service is intended.
The meeting point where two lines cross.
The typographic presentation of a company's name in a stylized form.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
A basic design tool that helps designers create and communicate ideas.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.