The process of applying a thin layer of foil to paper coated with adhesive on one side.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A portion of an image where the remainder is discarded.
A type of font that comes pre-installed in an operating system.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
The degree of difference between the two sides of an object or system.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.