The process of applying a thin layer of foil to paper coated with adhesive on one side.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The surface quality of an element.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.