The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The space that an item has around it.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.