A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.
A measure of the ease of understanding text.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
In typography, a bowl is a curved shape used to control the area of white space.
A triad is a group of three colours that are equally spaced on the colour wheel.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A process in which subjects use a product or service under test conditions and report their experience.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.