A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
The part of a letter, usually a vertical line, that rise above the x-height.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.