A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
The typographic presentation of a company's name in a stylized form.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
The art of drawing original characters and symbols — especially for decorative purposes.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.