A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A pixel, or a picture element, is the smallest addressable element in a display device.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The part of a letter, usually a vertical line, that rise above the x-height.