A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.