A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
The way that a user navigates through a website, app, etc.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
An iconic design that is made up of two or three letters.
The written information that accompanies a design.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
The art of drawing original characters and symbols — especially for decorative purposes.