Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

More terms you might want to know

Backslanted

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

Monogram

An iconic design that is made up of two or three letters.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Call to action (CTA / C2A)

An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.

Colour Theory

The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

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