Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

More terms you might want to know

Pilcrow

Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "¶".

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Body-storming

A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.

Persona

A sample of the target audience for which a product or service is intended.

Tint

A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

Thumbnail

A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.

Hand-lettering

The art of drawing original characters and symbols — especially for decorative purposes.

White Space

The area of negative space around and between elements in a design.

Printer's Proof

A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.

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