A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The written information that accompanies a design.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
The part of a letter, usually a vertical line, that rise above the x-height.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.
A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.
A Tagged Image File Format is a file format for storing images losslessly.
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.