A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.