A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A language used to create web pages, and it stands for Hypertext Markup Language.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A term that means the smallest amount of work that can be done to move a project forward.
A triad is a group of three colours that are equally spaced on the colour wheel.
The area of negative space around and between elements in a design.
The relative lightness or darkness of a hue.