Lettermark

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

A measure of the ease of understanding text.

A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.

An Adobe Illustrator vector format file. Files with the extension .ai are often used for artwork and illustrations as users can resize them without distortion. It is composed of several layers with objects and text on each layer. Users can import Illustrator files into many other programs like InDesign, Acrobat, Photoshop etc. If you design or print your t-shirts, you can create your designs in Illustrator and apply them to your t-shirt using a heat press.

A process in which subjects use a product or service under test conditions and report their experience.

A graphical representation of a scenario, usually created and presented in sequence.

A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.