A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A triad is a group of three colours that are equally spaced on the colour wheel.
A printing press that uses movable type and punches to make impressions on paper.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.