A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A design or decoration impressed into the surface of a material.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A portion of an image where the remainder is discarded.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.