A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A system used to describe and identify typefaces by their basic visual characteristics.
A photograph that is purchased and licensed for exclusive use by an individual or business.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A triad is a group of three colours that are equally spaced on the colour wheel.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The typographic term for the dot above the letters 'i' and 'j'.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.