A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
A photograph that is purchased and licensed for exclusive use by an individual or business.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
A term that means the smallest amount of work that can be done to move a project forward.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
The main text of an advertisement or editorial as opposed to headings and subheadings.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.