Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

More terms you might want to know

Die Cut

A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.

Lorem Ipsum

A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".

DPI

The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Dark Pattern

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

Lettermark

A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.

Design Thinking

An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

Hamburger Menu

A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.

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