The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A measure of the ease of understanding text.
A term that means the smallest amount of work that can be done to move a project forward.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
Black, white, and all the values of shades in between.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.