A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
A basic design tool that helps designers create and communicate ideas.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
Text that is used to fill in a gap in a document.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A graphical representation of a scenario, usually created and presented in sequence.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).