A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The written information that accompanies a design.
The relative lightness or darkness of a hue.
A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.