A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
The relative lightness or darkness of a hue.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A set of symbols or "characters" including letters, numbers and various other symbols.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A style of typeface that uses a width-to-height ratio of 1:1.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.