A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
A photograph that is purchased and licensed for exclusive use by an individual or business.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
When you need to break a line of text and start on a new line in a text box.
The adjustment of all characters in a line by moving them closer together or farther apart.
The written information that accompanies a design.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.