Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
The way that a user navigates through a website, app, etc.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
How well or poorly something can be read.
The typographic presentation of a company's name in a stylized form.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
A sample of the target audience for which a product or service is intended.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.