A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A measure of the height of a set of text on an element.
PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The degree of difference between the two sides of an object or system.
A type of font designed to imitate handwriting.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
The feeling or mood created by a design.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.