A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
In typography, a bowl is a curved shape used to control the area of white space.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
The width and height of a document, after having been cut down to size from a larger sheet.
The height of a font, measured in points or pixels.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.