RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

More terms you might want to know

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

Emblem

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

Close-Crop

Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

Tint

A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.

Embossing

A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!