The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A style of typeface that uses a width-to-height ratio of 1:1.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
The width and height of a document, after having been cut down to size from a larger sheet.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.