The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A term that means the smallest amount of work that can be done to move a project forward.
A basic design tool that helps designers create and communicate ideas.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
The relative lightness or darkness of a hue.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
The feeling or mood created by a design.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
A measure of the ease of understanding text.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.