A type of font designed to imitate handwriting.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.