A triad is a group of three colours that are equally spaced on the colour wheel.
A non-functional first draft of a design.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.