A triad is a group of three colours that are equally spaced on the colour wheel.
The area of negative space around and between elements in a design.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
The way that a user navigates through a website, app, etc.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
The part of a letter, usually a vertical line, that rise above the x-height.