A triad is a group of three colours that are equally spaced on the colour wheel.
A brief snippet taken from the text of an article.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
A style of typeface that uses a width-to-height ratio of 1:1.
A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A portion of an image where the remainder is discarded.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.