A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
An iconic design that is made up of two or three letters.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
Text that is used to fill in a gap in a document.
In typography, a bowl is a curved shape used to control the area of white space.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.