User Research

A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.

More terms you might want to know

Texture

The surface quality of an element.

Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

Monospace

A style of typeface that uses a width-to-height ratio of 1:1.

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

UX Roadmap

A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Pull Quote

A brief snippet taken from the text of an article.

Backslanted

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

Bold

A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.

Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.

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