A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
The surface quality of an element.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A style of typeface that uses a width-to-height ratio of 1:1.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A pixel, or a picture element, is the smallest addressable element in a display device.
A brief snippet taken from the text of an article.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.