Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A printing press that uses movable type and punches to make impressions on paper.
Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.