The area of negative space around and between elements in a design.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
The height of a font, measured in points or pixels.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
A language used to create web pages, and it stands for Hypertext Markup Language.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
Text that is used to fill in a gap in a document.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.