A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A style of typeface that uses a width-to-height ratio of 1:1.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The feeling or mood created by a design.