All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A type of font that comes pre-installed in an operating system.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A graphical representation of a scenario, usually created and presented in sequence.