The attributes of a typeface. Type properties include weight, width, colour and x-height.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
The typographic term for the dot above the letters 'i' and 'j'.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The height of a font, measured in points or pixels.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.