The attributes of a typeface. Type properties include weight, width, colour and x-height.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
A sample of the target audience for which a product or service is intended.
Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A basic design tool that helps designers create and communicate ideas.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
An Adobe Illustrator vector format file. Files with the extension .ai are often used for artwork and illustrations as users can resize them without distortion. It is composed of several layers with objects and text on each layer. Users can import Illustrator files into many other programs like InDesign, Acrobat, Photoshop etc. If you design or print your t-shirts, you can create your designs in Illustrator and apply them to your t-shirt using a heat press.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.