Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

More terms you might want to know

TIFF File

A Tagged Image File Format is a file format for storing images losslessly.

Dark Pattern

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

Brand

A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.

Proximity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Repetition

The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities

Margin

The space that an item has around it.

Flat Design

A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.

In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.

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