A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A type of font that comes pre-installed in an operating system.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
The surface quality of an element.
A printing press that uses movable type and punches to make impressions on paper.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.