A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
An iconic design that is made up of two or three letters.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
When you need to break a line of text and start on a new line in a text box.
A portion of an image where the remainder is discarded.
A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.
Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
A measure of the ease of understanding text.