A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A Tagged Image File Format is a file format for storing images losslessly.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.