A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
A system used to describe and identify typefaces by their basic visual characteristics.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
An iconic design that is made up of two or three letters.
The art of drawing original characters and symbols — especially for decorative purposes.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.