A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
The relative lightness or darkness of a hue.
Text that is used to fill in a gap in a document.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
A photograph that is purchased and licensed for exclusive use by an individual or business.
In typography, a bowl is a curved shape used to control the area of white space.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
The meeting point where two lines cross.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.