A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
The written information that accompanies a design.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A brief snippet taken from the text of an article.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
A process in which subjects use a product or service under test conditions and report their experience.