Copy

The written information that accompanies a design.

More terms you might want to know

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Vector Graphics

Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.

Stem

The part of a letter, usually a vertical line, that rise above the x-height.

Class

A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Orphan

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

Sketching

A basic design tool that helps designers create and communicate ideas.

Avatar

A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

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