Copy

The written information that accompanies a design.

More terms you might want to know

Grid

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

Point Size

A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

RGB

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

Asymmetry

The degree of difference between the two sides of an object or system.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Gradient

A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.

Serial Position Effect

A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.

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