Copy

The written information that accompanies a design.

More terms you might want to know

Asymmetry

The degree of difference between the two sides of an object or system.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Grid

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Vector Graphics

Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.

UX Roadmap

A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.

Information Architecture

The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Quick Keys or Shortcuts

A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.

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