The written information that accompanies a design.
Small uppercase letters, generally about half as tall as regular uppercase letters.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
The part of a letter, usually a vertical line, that rise above the x-height.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
A system used to describe and identify typefaces by their basic visual characteristics.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
A basic design tool that helps designers create and communicate ideas.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.