Grid

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

More terms you might want to know

Ball Terminal

In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.

Dark Pattern

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

CSS

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

Hamburger Menu

A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.

Information Architecture

The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.

Hierarchy

Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

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