The art of drawing original characters and symbols — especially for decorative purposes.
The adjustment of all characters in a line by moving them closer together or farther apart.
The way that a user navigates through a website, app, etc.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
In typography, a bowl is a curved shape used to control the area of white space.
A non-functional first draft of a design.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.