The art of drawing original characters and symbols — especially for decorative purposes.
The surface quality of an element.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A photograph that is purchased and licensed for exclusive use by an individual or business.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.