A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A language used to create web pages, and it stands for Hypertext Markup Language.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.