The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
The typographic term for the dot above the letters 'i' and 'j'.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
The main text of an advertisement or editorial as opposed to headings and subheadings.