A photograph that is purchased and licensed for exclusive use by an individual or business.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
Black, white, and all the values of shades in between.
The art of drawing original characters and symbols — especially for decorative purposes.
How well or poorly something can be read.
The relative lightness or darkness of a hue.
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.